September 30, 2021, Northampton, the UK: FEELM Technologies, a flagship tech brand belonging to SMOORE, today has demystified its leading atomization coil inside premium vapes at 2021 UK Media Day at Silverstone Circuit in Northampton, the UK. Drawing an analogy between atomization coil and F1 engine, Chief Scientist of SMOORE, Dr. Shi Zhiqiang has reinforced the importance of atomization coil to vape products.


In his keynote speech at the media day, Dr. Shi demonstrates SMOORE’s commitment to promoting the evolution of atomization ecosystem through R&D and FEELM’s continuous innovations in atomization technology, such as its pioneering exploration of the cross-disciplinary atomization science and comprehensive research on vape flavors based on in-depth insights into global consumers.

Dr. Shii

Moreover, he elaborates on the keys elements to make safe, efficient, and enjoyable vaping products. As the key to the vape product performance and vaping experience, “atomization coil is to vaping as engines are to race cars,” adds Dr. Shi, “meanwhile, R&D is also the engine that empowers a company’s constant growth.”


In a bid to further explore atomization mechanism and absorption of human body, SMOORE has developed a systematic innovation engine, or rather, SMOORE “Atom” R&D Matrix, composed of fundamental researches related to atomization science, the applications of cutting-edge technologies and the development of a diversified product portfolio.


Underpinned by such R&D matrix, SMOORE had launched the innovative FEELM atomization technology, featuring the industry’s first black ceramic atomization coil with metallic film, which has a significant impact on the research and manufacturing of closed vaping products and changed the global vaping industry landscape, thereby ushering into a new era of ceramic coil.


FEELM coil has largely improved safety with accurate heating temperature control and revolutionized vaping experience with smooth and pure taste till the last puff. More importantly, it has solved the industry’s common pain points of leakage and dry hit.


In addition to vaping technology, Dr. Shi indicates that the underlying technology of vaping, atomization, has demonstrated tremendous promise in other fields like healthcare, which echoes SMOORE’s corporate mission of “atomization making life better.”


“Atomization is constantly evolving and we at SMOORE have made it our life’s mission to use it efficiently across industries especially healthcare for the benefit of mankind. The world is still dealing with the after-effects of a global pandemic and technologies such as atomization will enable faster, more efficient drug delivery systems,” said Dr. Shi Zhiqiang. With its R&D focus on the application of atomization in healthcare besides vaping, SMOORE has made significant progress on the research of atomized medication over the past three years. This will lead to constantly bettering this technology and ecosystems for application in a variety of application – be it vapes or medicines, inhalers and vaccines. “


“The vaping market is growing rapidly with revolutionary advancements on the technological front and with much variety to choose from. Companies are investing in research and development to constantly improve the harm reductions of the new tobacco products and offer safter alternatives to cigarettes,” said Guest Speaker, Elise Rasmussen, Founder and President of the Global Tobacco & Nicotine Forum. “Industry leaders like SMOORE have made significant progress in their R&D to provide safer vaping products. Moreover, they are also extended this atomization technology to sectors such as pharm and healthcare for making everyone’s lives better.”


According to Delon Human, President of Health Diplomats, “although not risk-free, randomized controlled trials have demonstrated that nicotine-based vaping products are effective in helping adult smokers quit smoking. Not only harm reduction but harm reversal is possible with adult smokers who quit smoking with the help of vapes. There is no clear evidence that vapes act as a gateway for youth towards smoking initiation but vaping could definitely act as a gateway out of cigarette smoking.”


SMOORE has ranked among Forbes Global 2000 2021, being the list’s first Chinese company in the atomization field. To date, FEELM has also won Golden Leaf Awards at GTNF 2018, China Patent Excellence Award and iF Design Award 2020. Vaping devices loaded with FEELM atomizers have been exported to 50 countries in Europe, America, East Asia, Africa, and Oceania while “FEELM Inside” symbol is on the pods of many global leading vape brands, such as RELX, NJOY, VAPO, HEXA, and HAKA. By virtue of its industry-leading automated production lines, FEELM’s productive capacity has surpassed 3 billion pods per year, becoming more and more popular among consumers worldwide.


About FEELM:

FEELM is a flagship atomization technology brand belonging to SMOORE. Focusing on the research of cutting-edge atomization technology, FEELM also specializes in the development and manufacturing of high-quality atomization devices driven by FEELM coil. “FEELM inside” symbol is on the closed system pods of a number of global leading tobacco companies and vaping companies around the world.



SMOORE is a global leader in offering vaping technology solutions, including manufacturing vaping devices, and vaping components, with advanced R&D technology, strong manufacturing capacity, wide-spectrum product portfolio and diverse customer base. The Company is the world’s largest vaping device manufacturer in terms of revenue, accounting for 18.9% of the total global market share.